AN IMAGE-BASED CREATIVE SOLUTIONS STUDIO /
Midcoast is a Detroit-based, premier digital provider for CGI, photography and motion imaging services. Founded as a commercial photography studio in 1978, Midcoast has evolved over time and become a collection of artisans with expertise across multiple mediums. They provide their clients with full-service solutions of highly-creative, premium-quality imagery.
Always looking for unique ways to showcase their work, range of services and expertise – we worked closely with Midcoast to bring the talent of the studio to the forefront in a highly-visual print booklet. Within the booklet, squares are used as navigational tools and graphic elements, moving the viewers eye to specific locations. The squares also symbolize the fusion of the viewfinder/image composition being a symbol of photography, and pixels being a symbol of retouching and digital services.