1871

Located in the famed Merchandise Mart, 1871 is a coworking facility providing startups with affordable workspace and connection to the Chicago tech community. Shared by entrepreneurs, businesses and investors, this innovative center is considered home to over 850 alumni companies, has ignited 14,500 new jobs, and has seen $3.5 Billion raised in venture capital.

G+A was retained to develop the identity, brand and communications system for what was then just a concept: a shared space for digital startups in Chicago. Capturing the energy and innovation of entrepreneurship, the 1871 brand is everchanging and responsive, adapting to the individuals, ideas and technologies coexisting in this unique ecosystem.