Articulating your offering. Through researching, listening and thinking – we evaluate the state of the brand, it’s competitive climate and alignment to business objectives – all leading to a strategic blueprint that guides long-term brand success.
A brand’s identity is a symbol of emotional bonds, an icon of aspirations and the core of the company’s values. Once developed, we apply it across all communications – creating a consistent message, purpose and positioning for the organization.
Print is alive. The web may be in the spotlight, but print is still a critical tool when cultivating the brand experience. Communicating on multiple platforms enables us to evaluate the scope of each, shift focus, and customize messaging to create the greatest impact. A few collateral examples are catalogs, annual reports, product brochures and promotions, service brochures and promotions, posters and direct mail.
Promote, Promote, Promote. Every action taken, or message sent by an organization is indeed an extension of the brand. But, advertisements are essential brand avenues that reach new audiences and are comfortable reminders for existing ones. Catchy, quick and memorable – advertising allows us to bring a new dimension to the brand experience of an organization.
Building a cohesive message. Corporate communications are an opportunity to convey a cohesive, creditable and ethical perspective on the organizations agenda to rally employees and excite stakeholders on the opportunities ahead. These opportunities include employee relations, investor relations, events, sustainability reporting and corporate governance.
Telling a story on multiple levels. Books have many dimensions and complexities that when done correctly, live in harmony. Our book designs demand attention yet speak clear; they engage the viewer yet inform; and they portray consistency but include the unexpected.
Branding art. We take the same strategic branding approach to entertainment as if we are branding a company. With the entertainment industry, we pay close attention to the artist’s message, the creative intent, the process and any related styles. Once our research is complete, we develop a “look and feel” reflecting the artist’s creation that applies to all collateral including posters, packaging and merchandise.
A winning look. A product’s package lives in one of the most competitive spaces a brand is seen. We research the product’s competitive market, relative industries and expected location; in correlation with color, type and visual theory. Our packaging catches the eye, speaks quickly, and demands attention.
Extending brands with technology. From instant-access website navigation to top-of-the-line video graphics, technology is transforming our visual world and elevating expectations of today’s consumer. Whether existing or new brands, we utilize websites, intranets, apps, animation and video to further an organizations brand experience and occupy the virtual world.
Like. Tweet. Pin. With social media being the latest technological phenomenon, it is being used to drive sales and company growth. A couple links on a website just won’t cut it, but a strategic plan and implementation will capitalize on these considerable opportunities. And, behavioral analytics can track sales, organize consumer behaviors and supply a company with the tools to evolve, focus and maximize their return from the social media platform.
Stepping inside a brand. Stores, events and signage are three-dimensional spaces where audiences can personally interact with the brand. From the original brand blueprint, we interpret and incorporate the brand experience – taking a literal step into the brand, considering it’s integrity, visual communication, surrounding environments and space it will inhabit – we create a real-life brand environment.