A MORE MINDFUL BURGER /
This Chicago-based, fast-casual burger restaurant features hand-crafted burgers, all-natural ingredients and eco-friendly packaging made from plants. Through an on-going strategic partnership, we’ve worked with Epic Burger to continue the development of the brand and evolve the customer experience – while maintaining brand integrity.
Over the past few years, we’ve opened six of seven new locations. And with every location, a new set of challenges arise based on each unique space, location and size. Always considering impact of the brand experience, we develop schematics to unify both interior and exterior environments. From complete exterior over-hauls and signage solutions – to the interior paint and materials, custom designed lighting fixtures, menus and packaging – we evaluate every detail to convey the eatery’s focus on freshness and ensure an experience that feels more full-service than fast food.
In addition to developing and maintaining the individual restaurants, we work with Epic Burger on every touchpoint of the brand – including promotional materials, corporate collateral, the website, strategic communications and more – to communicate the authenticity of this quickly expanding “better burger experience.”