• Logo : Identity

  • Golf Ball : Merchandise

  • Golf Club Covers : Merchandise

  • Ball Markers : Merchandise

  • Bag Tag, Towel + Lapel Pin : Merchandise

  • T-Shirt : Merchandise

  • Fit Caps + Jacket : Merchandise

  • Vest + Polo Shirt : Merchandise

  • Commemorative Plaque

  • Coffee Mug + Thermal Glass : Merchandise

  • Glassware : Merchandise


USGA 2016 U.S. Amateur



Ranked as one of the top 25 golf courses in the world, this championship venue in Bloomfield Hills, Michigan has hosted the U.S. Open, the Ryder Cup and the PGA Championship on multiple occasions – and will now hold the 2016 U.S. Amateur Championship.

For the 2016 U.S. Amateur, we were retained to design the identity and brand for this prestigious annual golf tournament. In the spirit of camaraderie, we developed an identity for all fans and athletes to fly our country’s colors on their sleeve, or hat. And, applied across a variety of materials – from ball markers and pin flags to glassware and apparel – the 2016 U.S. Amateur identity will showcase our national pride.