• Logo : Identity

  • Proposed Icons : Departmental

  • Brochure Cover : Proposed Schematic One : Building Brand Experience

  • Introduction Spreads : Proposed Schematic One : Building Brand Experience

  • Interior Spreads : Proposed Schematic One : Building Brand Experience

  • Brand Book within Brochure : Proposed Schematic One : Building Brand Experience

  • Brochure Cover : Proposed Schematic Two : Opportunity in Every Inch

  • Introduction + Interior Spreads : Proposed Schematic Two : Opportunity in Every Inch

  • Interior Spreads : Proposed Schematic Two : Opportunity in Every Inch

  • Brochure Cover : Proposed Schematic Three

  • Introduction Spreads : Proposed Schematic Three

  • Interior Spreads : Proposed Schematic Three

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MLE

MANAGEMENT, LOGISTICS AND EXECUTION /

 

MLE provides turnkey solutions for large-scale brand installation and construction projects – partnering with some of the largest companies today including Chase, Starbucks, Nike, Sony and more. With over 10,000 installations completed annually across the nation, MLE needed an identity that reflected their professionalism in managing and executing large-scale brand installation and construction projects. We worked with MLE to develop the identity and guide their brand as company growth gained momentum. The work shown here are proposed schemes we created for the company’s print and web experiences. A system of icons was also developed and proposed to unify the company’s various departments, divisions and services.