• Logo : Identity

  • Cityscape Illustration

  • Stationery System

  • Website

  • Background Illustrations

  • Invitation

  • Name + Logo : Annual Competition Identity

  • Project Impact Competition : Website

  • Project Impact Competition : Web Advertising


A Better Chicago


Founded on a business model of venture philanthropy, A Better Chicago (ABC) is focused on finding and fostering nonprofits that can quantify their impact.

We partnered with founder Liam Krehbiel to develop a simplistic and bold brand – bringing his vision to life and portraying the performance-driven approach of ABC and the energy of the community it supports. With a strong, straightforward visual style, the identity and brand communications were created to set this nonprofit apart. Through consistent application across every touchpoint, the brand strengthens this group’s voice and maximizes their potential to impact nonprofits – creating opportunity for Chicago’s low-income population and building A Better Chicago.