• Logo : Identity

  • Icon : Color Palette : Identity

  • Guitar Skin : Merchandise

  • Guitar Picks : Merchandise

  • Website

  • Business Card : Stationery System

  • Print Collateral : Print Advertising

  • Billboard Ads : Advertising

  • Poster : Advertising





Monark is an online custom guitar shop that fuses the love of creating music with the need of self expression. Musicians not only speak through their lyrics and riffs, but their image and stage presence as well. Monark exists to fill a creative void in the guitar community and give players an outlet that enables them to customize their guitars, and play their way.

Designed to amplify individuality, the Monark product line is stylistically diverse and affordable so players of all experience levels can find “their look.” And with over a hundred designs and thousands of combinations, a Monark guitar is a one-of-a-kind, each as unique as it’s master.

Co-founder Luke Galambos, developed the palette of designs with the intention that players from all music genres could play a Monark guitar. The designs do not shape the player but support their persona and message. This intent and perspective is seen throughout the brand, demanding each player to rule their expression.