EQUAL OPPORTUNITIES TO SUCCEED /
High Jump provides academic enrichment and counseling to middle school students of diverse backgrounds – regardless of their financial resources. These talented students share an ambition for a greater education and long-term academic success. They are challenged and supported with the goal to attend preparatory schools and highly regarded four-year colleges and universities.
In the effort to increase awareness and inspire students – we worked with High Jump to rethink the program’s brand aesthetic – and develop their website as a centralized, informational resource. The brand and site combine the “inspirational feeling of learning” with the “confidence and value of knowledge” – where visuals of excitement are melded with academic prowess to create an online experience, only representational of the High Jump program.