CONSUMER ENGAGEMENT ENGINE /
Companies constantly search for new ways in collecting insight and information to advance their processes, improve their customer’s experience and grow business. PowerReviews provides such companies with access to in-market consumers as they search and shop through online retailers and search engines. Their technology and services drive consumer reviews – which then improves SEO and natural search rankings through increased user-generated content. Companies also gain valuable insights through measuring these consumer behaviors – allowing them to engage the customer more effectively, drive more traffic to their products and ultimately increase sales.
With a recent acquisition of PowerReviews, we worked with the leadership team to develop a new brand, identity and communications platform to launch the company’s next chapter. And with “results” at the forefront of operations and benefits, the identity took shape as a pie chart – representing how measurable data can influence, and be influenced by reviews and intelligent action. This infographic approach uses a multi-color palette where color can be utilized to indicate systematic and strategic adjustments across brand messaging and materials.