University of Chicago
DISCOVER. IMPROVE. REPEAT. /
In the fall of 2015, the University of Chicago’s Harris School of Public Policy and Computer Science Department are coming together to offer a new Master’s degree. At the intersection of computer science and public policy, this degree offers students a combined curriculum – where they will learn how government decision-making is becoming more data driven through an increased ability to collect, share and analyze information.
Working with the University, we developed a marketing piece to create awareness – informing and inspiring prospective students to sign up for this new degree concept. Through a visually energetic and technological aesthetic, this self-folding brochure/poster delivers key program details and the philosophy of how combining data and public policy can drive informed change. It also supports a desire to make a difference – and how this new program and Big Data could be the answer to a student’s desired career path and life aspirations.