• YPO_casestudy_1

    House of Cards : Promotional Materials

  • YPO_casestudy_2

    House of Cards : Promotional Materials

  • YPO_casestudy_3

    House of Cards : Promotional Materials

  • YPO_casestudy_4

    Save the Date Poster : Event Communications

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    Save the Date Poster : Event Communications

  • YPO_casestudy_6

    Envelope System : Invitations

  • YPO_casestudy_7

    Envelope System : Invitations

  • YPO_casestudy_8

    The Art of Exploration : Invitation

  • YPO_casestudy_9

    The Art of Chocolate : Invitation

  • YPO_casestudy_10

    The Art of Theatre : Invitation

  • YPO_casestudy_11

    The Art of Choice : Invitation

  • YPO_casestudy_12

    The Art of Dining : Invitation

  • YPO_casestudy_13

    The Art of Flowers : Invitation

  • YPO_casestudy_14

    The Art of Service : Invitation

  • YPO_casestudy_15

    The Art of Fashion : Invitation

  • YPO_casestudy_16

    The Art of Food : Invitation

  • YPO_casestudy_17

    The Art of Motivation : Invitation

  • YPO_casestudy_18

    The Art of Healthcare : Invitation

  • YPO_casestudy_19

    The Art of Tiger Mom : Invitation

  • YPO_casestudy_20

    The Art of Giving Back : Invitation

  • YPO_casestudy_21

    The Art of Resources : Invitation

  • YPO_casestudy_22

    The Art of Play : Invitation

  • YPO_casestudy_1
  • YPO_casestudy_2
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  • YPO_casestudy_4
  • YPO_casestudy_5
  • YPO_casestudy_6
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  • YPO_casestudy_8
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  • YPO_casestudy_10
  • YPO_casestudy_11
  • YPO_casestudy_12
  • YPO_casestudy_13
  • YPO_casestudy_14
  • YPO_casestudy_15
  • YPO_casestudy_16
  • YPO_casestudy_17
  • YPO_casestudy_18
  • YPO_casestudy_19
  • YPO_casestudy_20
  • YPO_casestudy_21
  • YPO_casestudy_22
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Young Presidents’ Organization

A GLOBAL NETWORK OF YOUNG CHIEF EXECUTIVES /

 

YPO is an organization that connects young and successful chief executives across the globe. With approximately 22,000 business leaders in more than 125 countries, these members unite around one shared mission: Better Leaders Through Education and Idea Exchange.™ Supporting every aspect of life (business, personal, family and community), YPO offers various networking and mentorship opportunities at the local, national and international level.

In 2013, we partnered with the YPO Chicago Chapter to bring a year of events to life through the concept “The Art of….” With around twenty events throughout the year, each event tackled a specific topic or issue by hosting guest speakers, visiting exhibits and member outings. “The Art of…” was developed as a consistent theme where each event completed the title with its topic of focus, such as “The Art of Choice.” In support of this concept, we developed a highly visual and photographic system to build event excitement, message consistency and flexibility across the diverse topics. Each event used imagery to support the topic – but also to evoke abstract thought and challenge perspectives. This dynamic system was utilized to keep each event fresh and exciting – driving member participation throughout the year.